Considering Cultural Issues in E-Business Solutions

This paper addresses cultural issues in e-business solutions. The study explores the preferences of users based on two different culture groups. The paper commenced with the current e-commerce practice of e-commerce implementation on a global level. A survey was conducted to find Australian and Korean users´ experiences on global business-to customer (B2C) e-commerce sites. One of the key findings is that different culture background users have dissimilar preferences and purposes of using sites.