DocumentCode
2554821
Title
An analysis of shopping basket in a supermarket
Author
Chen, Jiangping ; Yang, Xiaoxian ; Chen, Lihua ; Dong, Li ; Fu, Yuanyan
Author_Institution
Bus. Inf. Lab., Zhejiang Univ. City Coll., Hangzhou, China
fYear
2010
fDate
16-18 April 2010
Firstpage
486
Lastpage
489
Abstract
This paper analyze the market share between different brands of sanitary napkins in a certain supermarket chain in Zhejiang province, China; also make shopping basket analysis to know what is the best partner of sanitary napkins; and use time series to analyze the seasonal fluctuations in sales. It is hoped that these analysis results will help sanitary napkins manufacturers and sales to do business better.
Keywords
market opportunities; market research; medical supplies; time series; brands; market share; sale fluctuations; sanitary napkins manufacturers; shopping basket; supermarket; time series; Cities and towns; Educational institutions; Fluctuations; Globalization; Information analysis; Laboratories; Manufacturing; Marketing and sales; Sampling methods; Time series analysis; Sanitary napkins; market shares; shopping basket analysis; supermarket; time series analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Electronic_ISBN
978-1-4244-5265-1
Type
conf
DOI
10.1109/ICIME.2010.5478116
Filename
5478116
Link To Document