Title :
A Mathematical Trust Model in E-Commerce
Author :
Ping, Wang ; Jing, Qiu
Author_Institution :
Southwest Univ., Chongqing
Abstract :
Trust is a fundamental issue in multi-agent systems, especially when they are applied in E-Commerce. The computational models of trust play an important role in determining who and how to interact in open and dynamic environments. To this end, a computational trust model is proposed in which agents can autonomously deal with the biased information and identify trust belief with aging factor in multi-agent systems.
Keywords :
electronic commerce; multi-agent systems; probability; security of data; e-commerce; mathematical trust model; multiagent system; probability; Aging; Business; Computational modeling; Context modeling; Grounding; Mathematical model; Multiagent systems; Multimedia systems; Quality of service; Testing;
Conference_Titel :
Multimedia and Ubiquitous Engineering, 2007. MUE '07. International Conference on
Conference_Location :
Seoul
Print_ISBN :
0-7695-2777-9
DOI :
10.1109/MUE.2007.20
