DocumentCode
2557028
Title
Database in the application of customer management
Author
Wang Hualin
Author_Institution
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
fYear
2010
fDate
16-18 April 2010
Firstpage
552
Lastpage
554
Abstract
This paper analyzes the application of database used in the CRM system, and puts forward a perspective that the use of database is an important procedure to improve the level of management for enterprises. This paper discusses the structure of database system, and explains its various components, describes the information classification and meaning of the data warehouse, and discusses the date warehouse´s application in enterprises.
Keywords
customer relationship management; data warehouses; pattern classification; CRM system; customer relationship management system; data warehouse; database system; information classification; Data analysis; Data mining; Data warehouses; Databases; Error correction; Finance; Financial management; Information processing; Marketing and sales; Production; Application; CRM; Database; Management;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Electronic_ISBN
978-1-4244-5265-1
Type
conf
DOI
10.1109/ICIME.2010.5478210
Filename
5478210
Link To Document