Title :
Designing a model for explanation of the internet banking acceptance rate
Author :
Chirani, Ibrahim ; Ghofrani, Yalda Rahmati
Author_Institution :
Islamic Azad Univ. Rasht, Rasht, Iran
Abstract :
The present article tries to utilize structural equations model to explain internet banking acceptance rate. So, three factors including innovation characteristics of electronic banking system, individual characteristics of bank customers, and market facilitating conditions have been used based on different theories roposed. Measurement of the variables by the use of questionnaires based on the comments of internet customers of Guilan province banks and the analysis of those comments through causal model indicated that the characteristics of internet banking system and individual characteristics of customers affect directly on internet banking acceptance rate.
Keywords :
Internet; bank data processing; Guilan province banks; Internet banking acceptance rate; Internet customers; electronic banking system; structural equations model; Banking; Consumer electronics; Customer satisfaction; Electronic commerce; Equations; IP networks; Microcomputers; Statistics; Technological innovation; Web and internet services; individual characteristics; innovation; internet banking; structural equations model;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478241
