Designing a model for explanation of the internet banking acceptance rate

Author

Chirani, Ibrahim ; Ghofrani, Yalda Rahmati

Author_Institution

Islamic Azad Univ. Rasht, Rasht, Iran

fYear

2010

fDate

16-18 April 2010

Firstpage

627

Lastpage

633

Abstract

The present article tries to utilize structural equations model to explain internet banking acceptance rate. So, three factors including innovation characteristics of electronic banking system, individual characteristics of bank customers, and market facilitating conditions have been used based on different theories roposed. Measurement of the variables by the use of questionnaires based on the comments of internet customers of Guilan province banks and the analysis of those comments through causal model indicated that the characteristics of internet banking system and individual characteristics of customers affect directly on internet banking acceptance rate.

Keywords

Internet; bank data processing; Guilan province banks; Internet banking acceptance rate; Internet customers; electronic banking system; structural equations model; Banking; Consumer electronics; Customer satisfaction; Electronic commerce; Equations; IP networks; Microcomputers; Statistics; Technological innovation; Web and internet services; individual characteristics; innovation; internet banking; structural equations model;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on

Conference_Location

Chengdu

Print_ISBN

978-1-4244-5263-7

Electronic_ISBN

978-1-4244-5265-1

Type

conf

DOI

10.1109/ICIME.2010.5478241

Filename

5478241