The Marketing Analysis of the Internet-Education in Telecommunication Field

Author

Strukova, Elena G. ; Krouk, Boris I.

Author_Institution

Siberian State Univ. of Telecommun. & Inf. Sci., Novosibirsk

fYear

2006

fDate

1-5 July 2006

Firstpage

215

Lastpage

217

Abstract

This paper is devoted to the analysis of the market of the Internet-education consumers. On the basis of the database classification the students of distance learning have been segmented by geographical, socially-demographic criteria, and also market segmentation by telecommunication enterprises, has been made. By results of carried out research prospects of development of the considered segments of the market have been defined in the accordance with the results of the research carried out

Keywords

distance learning; educational computing; marketing; Internet-education consumers; database classification; distance learning; market segmentation; marketing analysis; telecommunication enterprises; telecommunication field; Computer aided instruction; Concrete; Databases; Educational institutions; Educational technology; Helium; Information analysis; Internet; Laboratories; Supply and demand; The analysis of the market; segmentation; strategy; the corporate markets;

fLanguage

English

Publisher

ieee

Conference_Titel

Electron Devices and Materials, 2006. Proceedings. 7th Annual 2006 International Workshop and Tutorials on

Conference_Location

Erlagol, Altai

ISSN

1815-3712

Print_ISBN

5-7782-0646-1

Type

conf

DOI

10.1109/SIBEDM.2006.230965

Filename

1694092