Design of management experiments based on psychological effect

In order to develop management experiments, we integrate computer environment with role-playing, and propose a modeling method called similarity-extension modeling method, by which we found a novel way to transform an economic experiment into a management one. In the paper, the basic steps of similarity-extension modeling are improved, and their applications are illustrated by taking Cournot Oligopoly Management Experiment as an example. In the example, the primary Cournot Oligopoly Management Experiment is firstly established with reference to the basic element model of the Cournot Oligopoly Economic Experiment, and then the paper focuses on how to transform the economic experiment into a management one in detail by introducing psychological effects, finally the paper delves into an improved quantification method for fuzzy psychological factors based on the Market Quiz Method.