Game amusement & CRM: Castle Scharfenstein AR case study

Author

Jantke, K.P. ; Krebs, J. ; Santoso, M.

Author_Institution

Fraunhofer Inst. for Digital Media Technol., Erfurt, Germany

fYear

2014

fDate

7-10 Oct. 2014

Firstpage

488

Lastpage

491

Abstract

In a free market economy, the preservation of cultural heritage sides inevitably needs visitors, i.e. customers. Germany has more than 2,000 castles from the medieval times; when palaces are considered as well, the figure is above 25,000. The competition is tough. For castles from the middle ages, customer relationship management (CRM) means to attract them, to entertain them on-site, and to motivate them to come back. Contemporary CRM of cultural heritage sites may deploy digital media technologies including augmented reality and game play. There is developed some systematic approach to CRM which is implemented for the castle Scharfenstein, Eichsfeld, Germany. The implementation is available by any customer free of charge.

Keywords

augmented reality; computer games; customer relationship management; history; CRM; Scharfenstein castle; augmented reality; cultural heritage site preservation; customer relationship management; digital media technology; game amusement; game play; Augmented reality; Cultural differences; Customer relationship management; Games; History; Media; Three-dimensional displays;

fLanguage

English

Publisher

ieee

Conference_Titel

Consumer Electronics (GCCE), 2014 IEEE 3rd Global Conference on

Conference_Location

Tokyo

Type

conf

DOI

10.1109/GCCE.2014.7031173

Filename

7031173