DocumentCode
2572609
Title
Analysis on management of extended warranties
Author
Hao, Zengliang
Author_Institution
Coll. of Manage. & Econ., Tianjin Univ., Tianjin, China
fYear
2011
fDate
27-29 June 2011
Firstpage
3042
Lastpage
3045
Abstract
Product warranties have become an integral part of many manufacturers´ and retailer´s marketing strategies. Some organizations promote extended warranties since they have high profit margins. This paper deals with the relationship and difference between basic product warranties and extended warranties, and analyzes the operation model of extended warranties. On the basis of identification and classification the risks in operation of extended warranties, the paper offers some suggestions to management of extended warranties from the angle of manufacturers.
Keywords
marketing; warranties; extended product warranties management; marketing strategies; profit margins; Analytical models; Contracts; Economics; Logistics; Pricing; Reliability; Warranties; extended warranties; product warranty; reliability; warranty policy;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9762-1
Type
conf
DOI
10.1109/CSSS.2011.5972058
Filename
5972058
Link To Document