DocumentCode
2573688
Title
Coordination of quality, retail price, marketing investment and logistic investment based on the game of quality and price in SCM
Author
Ge Gao ; Tianyong Wang ; Taudes, A. ; Shukuan, Zhao
Author_Institution
Manage. Sch., Jilin Univ., Changchun
fYear
2008
fDate
June 30 2008-July 2 2008
Firstpage
1
Lastpage
6
Abstract
According to the supply chain theory, we consider the enterprise is in the supply chain, which has the intimacy interactivity and game relationship. We establish a competition model of one product in the one stage to multiple suppliers. Every supplier needs to check the strategy and provide a wholesale price as the supplier pricing strategy, while retailer needs to choose which suppliers to order, how many to order, and quality control strategy. We also provide model groups: the first model is the supplier only announces the wholesale price; the second model is the supplier provides the whole sale price and quality level; the third model, retailers announce their test level for the product before they know the whole sale price and quality level from supplier. And we also provide the compare for the three models and discuss how to improve.
Keywords
game theory; investment; pricing; quality control; retailing; supply chain management; competition model; game theory; logistic investment; marketing investment; quality control; retail price; supplier pricing strategy; supply chain management; Economic forecasting; Game theory; Investments; Logistics; Manufacturing; Marketing and sales; Pricing; Production management; Quality control; Supply chains; Game Theory; SCM; Stackelberg equilibrium; coordination;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management, 2008 International Conference on
Conference_Location
Melbourne, VIC
Print_ISBN
978-1-4244-1671-4
Electronic_ISBN
978-1-4244-1672-1
Type
conf
DOI
10.1109/ICSSSM.2008.4598454
Filename
4598454
Link To Document