Title :
Study on e-marketing model based on resident community
Author_Institution :
Sch. of Econ. & Manage., Zhongyuan Univ. of Technol., Zhengzhou, China
Abstract :
The E-marketing model in China adopts the international generic model, which develops from WAN into the LAN. This model requires complete support systems, such as modern logistics distribution system, sound credit system and online settlement system. But these systems in China don´t satisfy this demand. This paper addresses this problem and proposes a community-based E-marketing model. The model includes three development phases, i.e. establishing independent e-business community based on LAN, setting up e-business network based on MAN, establishing e-business network based on WAN. This model can solve the problems of current e-marketing and drive e-marketing development rapidly.
Keywords :
Internet; electronic commerce; local area networks; logistics data processing; metropolitan area networks; wide area networks; Internet; LAN; WAN; e-business community; e-marketing model; logistics distribution system; online settlement system; resident community; sound credit system; support system; Acceleration; Banking; Conference management; IP networks; Internet; Local area networks; Logistics; Modems; Technology management; Wide area networks; E-marketing; Internet; MAN; Resident Community;
Conference_Titel :
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5162-3
DOI :
10.1109/ICNDS.2010.5479281
