A study of moral decisions on consumer purchasing counterfeit product behavior

Author

Deng, Jin ; Ye, Qing ; Yang, Lihua

Author_Institution

Coll. of Foreign Language & Literatrue, Wuhan Univ., Wuhan, China

fYear

2011

fDate

27-29 June 2011

Firstpage

2937

Lastpage

2942

Abstract

The research which takes counterfeit of famous brand clothes for example and bases on literature review and empirical research calls attentions to the impact of moral intensity, moral judgment, perceived risks and consuming values to moral intention and moral behavior in unethical behavior. An improved understanding of why some consumers engage in unethical behavior could be helpful in ultimately curtailing these counterfeiting behaviors.

Keywords

clothing; consumer behaviour; market research; psychology; purchasing; risk analysis; clothes; consumer behavior; consumer moral decisions; consumer moral intensity; consumer moral intention; consumer moral judgment; consumer perceived risks; consumer unethical behavior; counterfeit products; purchasing; Cities and towns; Counterfeiting; Economics; Educational institutions; Ethics; Jacobian matrices; Organizations; Counterfeit; Famous Brand Clothes; Moral Decision;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Science and Service System (CSSS), 2011 International Conference on

Conference_Location

Nanjing

Print_ISBN

978-1-4244-9762-1

Type

conf

DOI

10.1109/CSSS.2011.5972177

Filename

5972177

Link To Document

https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2574608