Title :
Research on the ways of creative network marketing in e-commerce
Author :
Wei, Huang ; Xin, Chen ; Quanyi, Zhao
Author_Institution :
Sch. of Manage., Hubei Univ. of Technol., Wuhan, China
Abstract :
In this essay, several ways of marketing in electronic commercial affairs are deeply and easily analyzed. These ways of creative network marketing in electronic commercial affairs such as “cutting down prices in one second:”, “one-yuan auction”, “buying on your behalf;” and “collective buying” are interpreted clearly. Meanwhile the advantages and disadvantages of the ways are also discussed and explored. The author evaluates creative network marketing in electronic commercial affairs in the future consume world.
Keywords :
electronic commerce; marketing data processing; creative network marketing; e-commerce; electronic commerce; electronic commercial affairs; Art; Conference management; Consumer electronics; Costs; Electronic mail; Information analysis; Internet; Marketing management; Modems; Technology management; creative; electronic commerce; network marketing;
Conference_Titel :
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5162-3
DOI :
10.1109/ICNDS.2010.5479339
