DocumentCode
2576379
Title
The Prospects of modern digital electronic media advertising
Author
Quanyi, Zhao ; Wei, Huang
Author_Institution
Sch. of Arts & Design, Hubei Univ. of Technol., Wuhan, China
Volume
2
fYear
2010
fDate
30-31 May 2010
Firstpage
353
Lastpage
355
Abstract
This paper analyzes the application and role of digital electronic media in the mass advertising and explores the interaction, similarities and differences between digital electronic media and traditional media. The applications of the mobile TV advertising, Internet advertising, SMS advertising in real life are interpreted in detail. The development trends of digital electronic media are forecast. It is summarized that digital electronic media is the bond between advertising and audience.
Keywords
Internet; advertising; electronic messaging; mobile television; Internet advertising; SMS advertising; digital electronic media; mass advertising; mobile TV advertising; traditional media; Advertising; Art; Computer displays; Electronic mail; History; Mobile TV; Paper technology; Printing; Space technology; Telephony; advertising; digital; electronic media;
fLanguage
English
Publisher
ieee
Conference_Titel
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location
Wenzhou
Print_ISBN
978-1-4244-5162-3
Type
conf
DOI
10.1109/ICNDS.2010.5479427
Filename
5479427
Link To Document