IBM’s strategic direction as global player

This paper aims to identify the internal and external factors driving industry changes worldwide that would impact IBMpsilas strategic direction and strategy making. Purpose of this paper is to explain the companypsilas vision, objectives, and strategy to change from producer of products and services to provider of consulting services that deliver business solutions. The approach in this paper is to describe the corporate level strategy used to establish a business position in the market or industry. Findings in this paper are the strategy and tactics created from the corporate strategy for the functional departments within the business level function. Implications are that management must recognize and respond to changes in the macro-environment to sustain competitive advantage. The paper benefits practitioners to understand the markets, industry, competitors, and customers in the quest for competitive advantage, profitability, and market leadership.