• DocumentCode
    2582311
  • Title

    What structure of a corporation is innovative?

  • Author

    Watada, Junzo ; Imoto, Shinji ; Yabuuchi, Yoshiyuki

  • Author_Institution
    Waseda Univ., Tokyo
  • fYear
    2008
  • fDate
    27-31 July 2008
  • Firstpage
    426
  • Lastpage
    432
  • Abstract
    The importance of marketing and sales is undeniable. However, owning strategic technologies and new products obtained through innovation, reforming and R&D is crucial in accelerating the development of a manufacturing corporation. It requires powerful energy to realize the innovation of a corporation. It is not possible to innovate a corporation within the formal organization. It is also necessary to collaborate and work among people beyond the formal organization, who have strong energy toward the innovation, beyond the formal organization. The objective of this paper is to analyze and evaluate corporate innovations and reforming using an analytic hierarchy process (AHP) and a principal component analysis (PCA), and to clarify the effective structure of particularly innovative and reforming corporations. The importance and essence of corporate innovation are emphasized in this paper. The positive aspects of Japanese corporations are found in the continuous management of their mental innovation and reforming of their organization. This paper compares GE (general electric company) and Toyota (Toyota Motor Corporation), and explains their respective corporate innovation. It also clarifies the influential factors of GE and Toyota in corporate innovation. Seven other corporations are also analyzed using a 5-point scoring system to evaluate their various features. Analytical hierarchy process (AHP) and principal component analysis (PCA) are used to analyze the obtained data.
  • Keywords
    innovation management; organisational aspects; principal component analysis; sales management; statistical analysis; GE; Japanese corporations; R&D; Toyota; analytic hierarchy process; corporate innovations; corporate reforming; formal organization; innovation; manufacturing corporation; marketing; principal component analysis; reforming corporations; sales; strategic technologies; Africa; Cities and towns; Continuous improvement; Data analysis; Innovation management; Lifting equipment; Manufacturing; Principal component analysis; Technological innovation; Technology management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management of Engineering & Technology, 2008. PICMET 2008. Portland International Conference on
  • Conference_Location
    Cape Town
  • Print_ISBN
    978-1-890843-17-5
  • Electronic_ISBN
    978-1-890843-18-2
  • Type

    conf

  • DOI
    10.1109/PICMET.2008.4599651
  • Filename
    4599651