Title :
Assessment of innovation risk factors in new product development
Author :
Büyüközkan, Gülcin
Author_Institution :
Dept. of Ind. Eng., Galatasaray Univ., Istanbul
Abstract :
Faced with intense market competition, enterprises need to pay increasing attention to innovation and new product development. However, innovation in new product development is a kind of highly risky exploration. Once the new product fails, enterprises will suffer enormously. Recognizing the growing importance of the innovation in new product development and the necessity of a better management process for its success, this paper proposes an assessment model to determine and analyze the innovation risks factors in new product development process. Based on a case study, the paper concludes with strategic recommendations for managers and some propositions for future academic research.
Keywords :
failure analysis; innovation management; organisational aspects; product development; risk management; enterprises; innovation management; new product development; product failure; risk assessment model; Africa; Cities and towns; Conference management; Industrial engineering; Innovation management; Pharmaceuticals; Product development; Risk analysis; Risk management; Technological innovation;
Conference_Titel :
Management of Engineering & Technology, 2008. PICMET 2008. Portland International Conference on
Conference_Location :
Cape Town
Print_ISBN :
978-1-890843-17-5
Electronic_ISBN :
978-1-890843-18-2
DOI :
10.1109/PICMET.2008.4599725
