The MNC subsidiaries of Brazilian multinational companies

This paper discusses the different ways of obtaining technology for the development of products made by companies in developing countries that have production units abroad. As the literature, companies hold FDI for several reasons, but there are few studies on the foreign direct investment of firms from developing countries. We believe that the acquisition of technology and make partnerships with large firms are reasons that encourage the companies to conduct FDI. We will analyze Brazilian companies which have subsidiaries and are important in their markets. These firms have made their internationalization strategies a way to obtain technology. Then strategies challenges faced and the process of product development are discussed in this article. The theoretical approach mixing elements of the theory of internationalization and management of MNC companies and the development of product, looking relates them to the better understanding of the strategies used by firms. Secondary data were collected and empirical data was obtained from case study. Our findings show that the decision of FDI is a strategy that helps firms to stay technologically updated, to maintain the internal market, enabling the gain market abroad, allowing to support the expenditures in R&D and to obtain the necessary technological capacity.