Collaboration Engineering for Innovation Design Processes Using the Outcome-Driven Approach

For designing innovations companies need to consider both the market and technical view. Customers want to solve their individual problems, and companies need to understand these problems before they can design appropriate solutions. Consequently, this is an ongoing collaborative process including many different stakeholders. On this basis, we propose a repeatable collaboration process for designing innovations from an outcome-driven perspective. We therefore build on the seven layer model of collaboration and follow the design approach for collaboration processes. This paper describes the methodology by means of a real-world case at a company from the automotive industry. The one-day workshop at the company resulted in 565 ideas which were worked out in six project proposals, each solving a specific customer problem. Our research demonstrates that collaboration engineering can be applied to the outcome driven approach, and extends the outcome driven approach by collaboration aspects.