An Introduction to the Green IT Balanced Scorecard as a Strategic IT Management System

In this paper we introduce the Green IT Balanced Scorecard by incorporating an environmental aspect of technology into the scorecard measurement method. We conceptualized the Green IT balanced scorecard as "a nomological management tool to systematically align IT strategy with business strategy from an environmental sustainability perspective in order to achieve competitive advantage". The objectives of the Green IT balanced scorecard include the measurement of technology performance via the effective integration of environmental aspects, the investigation of both tangible and intangible assets of Green IT investment, the alignment of IT performance and business performance, and the transformation of the results into competitive advantage. This concept offers a new possibility for both practitioners and researchers to translate their sustainable business strategies into Green IT actions.