IISIn - A Model for Analyzing ICT Intensive Service Innovations in n-Sided Markets

In this paper, we introduce the ICT Intensive Service Innovations in many-sided, or n-sided, markets (IISIn) model for understanding ICT intensive service innovations. Our model is built on earlier research on services, service innovations and economics of two- sided markets. A significant share of mobile applications and services are those that are offered on platform-mediated networks for users on many-sided markets. In platform-mediated networks the users access a common platform that facilitates their interactions. Platforms are, essentially, subsets of components and rules employed by users in most of their transactions. Hence, in this paper we build a research agenda to guide the future research of mobile services and service innovations.