Analysis Method Based on Impression Words for Impression Evaluation Method by Space

This paper proposes an analysis method of the evaluation results obtained through the Impression Evaluation Method by Space (IEMS). The IEMS uses a plane containing impression words as the Kansei space. The impression of an object is specified by circling the areas matching the impression. The degree of matching the impression is expressed by painting color. As the impression words can be moved and/or added in the IEMS, it is difficult to analyze the evaluation results obtained from many subjects. The proposed analysis method focuses on the impression words in order to analyze the evaluation results obtained through the IEMS even if the impression words are moved. The numbers of the impression words circled in the evaluation are counted, and are spatially displayed. As impression words having similar impression are placed nearer than those having different impression in the Kansei space, the tendency of the impression of an object can easily be captured. The results of the analysis are reviewed to show the effectiveness of the proposed analysis method.