Prediction model based on Gompertz function

Author

Yan, Zheng

Author_Institution

Sch. of Comput. Sci., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2009

fDate

18-20 Oct. 2009

Firstpage

898

Lastpage

893

Abstract

A novel prediction model based on Gompertz function and customer life cycle (CLC) is presented in this paper. Firstly, the calling behavior between the inner-net (China Unicom) mobile customers and the outer-net (China Mobile) mobile customers are extracted and analyzed, then fitted a CLC curve by Gompertz function. Furthermore, the different period of CLC is identified according to the fitting curve. Finally the number of outer-net mobile customers is predicted accurately and dynamically. The experiments of real data illustrate the availability and accuracy of the proposed prediction model.

Keywords

3G mobile communication; consumer behaviour; mobile radio; 3G mobile communication; CLC curve; China Unicom; Gompertz function; customer life cycle; inner-net mobile customer calling behavior; outer-net mobile customer calling behavior; prediction model; Cells (biology); Communication industry; Companies; Computer science; Curve fitting; Data mining; Decision making; Industrial relations; Predictive models; Telecommunication services; Gompertz function; customer life cycle; prediction;

fLanguage

English

Publisher

ieee

Conference_Titel

Broadband Network & Multimedia Technology, 2009. IC-BNMT '09. 2nd IEEE International Conference on

Conference_Location

Beijing

Print_ISBN

978-1-4244-4590-5

Electronic_ISBN

978-1-4244-4591-2

Type

conf

DOI

10.1109/ICBNMT.2009.5347813

Filename

5347813