Understanding e-book acceptance through Technology Acceptance Model (TAM Model)

This article discusses the acceptance of e-book among users from the technological perspectives. E-book is no longer an alternative or complimentary to the traditional printed reading materials whether for academic or leisure reading. The emerging technologies in Information and Communication Technology have brought e-book to the next level. This concept paper investigates the user acceptance of e-book using Technology Acceptance Model (TAM). The objectives are to investigate the factors that contribute to the acceptance of e-book, to identify the most preferred e-book elements and finally to track the change of attitudes when using e-book technology for reading. The study is based on two questions: i) how readers react towards the new technology ii) What are the outcomes of the reactions or change of attitudes of the readers. Technology Acceptance Model (TAM) where a set of dependent variables is used to investigate the independent variable and how the independent variables have an effect on the behavior and finally would lead to acceptance. This article aims to investigate the factors that contribute to the acceptance of e-book, to identify the most preferred e-book elements and finally to track the change of attitudes when using e-book technology for reading.