Research on enterprises´ green marketing competence promotion based on the PSR model

By applying the theories of the PSR and coupling the PSR model with the green marketing competence, this paper puts forward three models for the green marketing competence promotion: PSR filter green promotion model of government macro-dominance, PSR integration practice green model of production system elements, PSR green-driven model of 4P strategy combinations. And it draws the conclusion that the enterprises should apply the PSR model rationally in the process of enhancing their core competence, which can be enhanced as a whole by promoting each element respectively in order to make the enterprises get the long-term sustainable competence.