Interactive augmented reality art book to promote Malaysia traditional game

Malaysia is a multicultural country and is known for its tourism industry. The uniqueness of Malaysian traditional games is one of the cultural aspects to promote tourism industry in Malaysia. This paper presents a mobile application that combines the use of printed media and marker-based augmented reality (AR) technology as an effective and engaging platform in promoting Malaysian traditional games. The mobile AR application developed in this study provides interactive features that allow users to interact and manipulate the 3D objects including videos using five assigned virtual buttons. User acceptance test was carried out with 15 users including foreigners to verify the effectiveness of the mobile AR application.