Model of competency for personalized training in B2B for sports industry

E-commerce is influencing Malaysia´s social and economic competitiveness. With the speedy development of e-commerce, to train the high qualified talent is the opportunity and challenge to the business training especially in sports industry. Sport Industry known as a young industry with a highest potential to develop. Sports e-commerce is a good platform as e-commerce growth very fast in since decades. Malaysia has a vision to create a strong industry based on sports that could boost the economy and further contribute to the GDP. Business owners play an important role to conduct sports business. Upon successful completion of business owners personal training. Training activities should be designed and developed based on a pedagogical approach. Business owners will need to get organized and set up their business as smoothly as possible. This paper will replicable model of competency and specific learning outcomes for B2B business owners who wish to learn e-commerce with an active and reflective pedagogical approach.