Data mining techniques for CRM

The way in which companies interact with their customers has changed dramatically over the past few years. A customer´s containing business is no longer guaranteed. As a result, companies have found that they need to understand their customers better, and to quickly respond to their wants and needs. In addition, the time frame in which these responses need to be made has been shrinking. It is no longer possible to wait until the signs of customer dissatisfaction are obvious before action must be taken. To succeed, companies must be proactive and anticipate what a customer desires. In this paper we are going to discuss the Data Mining techniques used in Customer Relationship Management.