Assessment on the enterprise’s operational performance using multiple attribute decision making

For the sake of meeting and greeting the era of mobilized technology, the relevant manufacturers produce relevant products one after another, such as notebook computer, it gradually becomes the user´s most favorite product. In recent years, the development of notebook companies is very fast. According to the information from Market Intelligence Center (MIC) in 2005, it showed that there was a significant growth in NB market, and because the market competition was intense, the notebook companies need to face more challenges. This study starts from the viewpoints of financial performance, the analysis and comparison tools would be Grey relational analysis of multiple attribute decision making and TOPSIS analysis, and the financial statements from the website of Market Observation Post System are adopted in order to establish a short-term assessment model for the sake of assessing the best and worst notebook companies. The displayed rankings that based on these two kinds of analytical results are still slightly different; the reason of difference is that this study has added the feature weighting value for calculation, which led to different rankings, but the overall performance of the manufacturers displays high consistency.