Title :
Analyzing Mobile Business Model: Case of M-Zone in China
Author :
Yu, Jiang ; Li, Jing Hua ; Gao, Ping
Author_Institution :
Inst. of Policy & Manage., Chinese Acad. of Sci., Beijing, China
Abstract :
In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China, has succeeded in market. Specifically, we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms. We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.
Keywords :
electronic commerce; mobile computing; telecommunication industry; China Mobile; M-zone; mobile business model; mobile service brand; mobile telecommunication industry; Business; Cities and towns; Collaboration; Communication industry; Conference management; Costs; Economies of scale; Information analysis; Information technology; Technological innovation; China; M-Zone; business model; innovation; value;
Conference_Titel :
Mobile Business, 2009. ICMB 2009. Eighth International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-0-7695-3691-0
DOI :
10.1109/ICMB.2009.21
