Citarasa based vehicle planning system

This paper presents a citarasa based vehicle planning system, which is driven by the citarasa engineering model, as described in another paper in this symposium. The system is intended to support product planners of automotive companies in planning vehicle development, and forecast of new vehicle designs. Additionally, they can conduct online customer survey and analyze the data instantly. They can also find the most frequent citarasa descriptors used by customers in different market segments, besides exploring new citarasa descriptors. The system maps customer citarasa to design parameters via DECA method to generate optimal design solutions. The system is linked to the Do-It-Yourself Design system, to enable mass customization by customers.