DocumentCode
2611813
Title
Consumer creativity, participation and satisfaction: The influence of domain knowledge in service context
Author
Jia, He ; Wang, Yonggui
Author_Institution
Nanjing Univ., Nanjing
fYear
2007
fDate
2-4 Dec. 2007
Firstpage
1418
Lastpage
1422
Abstract
Based on a conceptual model of the influence of domain knowledge on customer participation, consumer creativity and consequent satisfaction, three studies were carried out to empirically test some paths of the model, which contributes to a systematic maneuver for service providers to manage consumer creativity in their business.
Keywords
customer satisfaction; customer services; consumer creativity; consumer participation; consumer satisfaction; domain knowledge; service providers; Context modeling; Context-aware services; Couplings; Customer satisfaction; Helium; Knowledge management; Marketing management; Product development; Production; System testing; Consumer creativity; customer participation; customer satisfaction; domain knowledge;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management, 2007 IEEE International Conference on
Conference_Location
Singapore
Print_ISBN
978-1-4244-1529-8
Electronic_ISBN
978-1-4244-1529-8
Type
conf
DOI
10.1109/IEEM.2007.4419426
Filename
4419426
Link To Document