Title :
Simulating the Perception Bias on Innovation Diffusion: An Experimental Study
Author :
Remondino, Marco ; Pironti, Marco ; Schiesari, Roberto
Author_Institution :
E-Business Lab., Univ. of Turin, Torino, Italy
Abstract :
The decision to adopt innovations has been investigated using both international patterns and behavioral theories. In this work, an agent-based (AB) model is created to study the spreading of innovation in enterprises (namely, the adoption of Information Technology outsourcing). The paradigm of AB simulation makes it possible to capture human factors, along with technical ones. This makes it possible to study the influence of perception, and the resulting bias. This work is focused on small and medium enterprises (SME), in which a restricted managing pool (sometimes just one person) decides whether to adopt a new technology or not, and bases the decision mainly on perception.
Keywords :
corporate modelling; human factors; innovation management; outsourcing; small-to-medium enterprises; software agents; Information Technology outsourcing; SME; agent-based model; behavioral theory; human factor; innovation diffusion; perception bias; restricted managing pool; small and medium enterprises; Application specific processors; Computational modeling; Computer science; Computer simulation; Economic forecasting; Investments; Outsourcing; Predictive models; Springs; Technological innovation; innovation; management; perception; simulation;
Conference_Titel :
Computer Science and Information Technology - Spring Conference, 2009. IACSITSC '09. International Association of
Conference_Location :
Singapore
Print_ISBN :
978-0-7695-3653-8
DOI :
10.1109/IACSIT-SC.2009.69
