Analysis of the implementation of hybrid functions in the current brazilian digital television system

Currently, interactivity has a fundamental role in DTV systems. With the arrival of smart-phones, tablets, and other gadgets connected to Internet, advanced DTV functions are required for this new scenario. Worldwide hybrid television standards are being developed looking to bring interactivity to any electronic device of integrating the broadcast television signal and the broadband network. This offer a myriad of possibilities for interactive applications that will be able to target people of all ages, sex, physical, social or cultural condition. This paper makes a study about implementation of hybrid digital TV functions in the ISDB-T, taking as reference the HbbTV standardization, as well as the potential impact on users and stakeholders.