An ubiquitous system for advertising using mobile sensors and hand gestures

Author

Cerruela Garcia, Gonzalo ; Garcia Pedrajas, Nicolas ; Bellido Outeirino, Francisco Jose ; Luque Ruiz, Irene ; Gomez-Nieto, Miguel Angel

Author_Institution

Dept. of Comput. & Numerical Anal., Univ. of Cordoba, Cordoba, Spain

fYear

2014

fDate

7-10 Sept. 2014

Firstpage

205

Lastpage

209

Abstract

This paper describes a solution to create augmented environments of virtual posts and to attach to these totems any contents or ads. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, Ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology.

Keywords

advertising; gesture recognition; mobile computing; mobile handsets; near-field communication; sensors; augmented environments; hand gestures; mobile phone; mobile sensors; near field communication technology; notification based process; relative user location; totems; ubiquitous advertising system; user preferences; virtual posts; Accelerometers; Advertising; Mobile communication; Mobile handsets; Proposals; Sensors; Servers; Near Field Communication; Pervasive applications; advertising; geolocation;

fLanguage

English

Publisher

ieee

Conference_Titel

Consumer Electronics ??? Berlin (ICCE-Berlin), 2014 IEEE Fourth International Conference on

Conference_Location

Berlin

Type

conf

DOI

10.1109/ICCE-Berlin.2014.7034304

Filename

7034304