E-commerce seller credit comprehensive evaluation model

This paper analyzes the problems of the main credit evaluation model and established an improved comprehensive evaluation model for C2C e-commerce credit; The improved model is based on the main indicators of the current credit evaluation: product quality, logistics, and service attitude, and comprehensive considerate the impact weights of various indicators; At the same time, We calculate the user´s credit with the counterparty creditworthiness number of transactions and transaction amount. For new users, We places the user´s level of social credit in place of its initial credit status, and then determine the user´s credit rating assessment. This model used to solve the major problem which emerges in current C2C site evaluation model.