Title :
Evaluation model of B2C e-commerce site based on consumer Perspective
Author_Institution :
Sch. of Comput. & Inf. Eng., Harbin Univ. of Commerce, Harbin, China
Abstract :
Based on the principle of AHP, this paper estabishes B2C e-commerce site evaluation system,whose Perspective start from consumer .This paper regards the quality of B2C e-commerce site as overall goal, and set product, price, service, Credibility as first indicators, at the same time, which estabishes 15 secondary indicators. Finally, this paper utilizes AHP to estabish the quantitative index system.
Keywords :
Web sites; electronic commerce; AHP; B2C e-commerce site evaluation system; quantitative index system; Communication channels; Customer satisfaction; Customer services; Indexes; Standards; Web sites; AHP; B to C website; e-commerce; website evaluation;
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
DOI :
10.1109/CSSS.2011.5974611
