DocumentCode :
2619135
Title :
Evaluation model of B2C e-commerce site based on consumer Perspective
Author :
Zhao, Yixue
Author_Institution :
Sch. of Comput. & Inf. Eng., Harbin Univ. of Commerce, Harbin, China
fYear :
2011
fDate :
27-29 June 2011
Firstpage :
2230
Lastpage :
2232
Abstract :
Based on the principle of AHP, this paper estabishes B2C e-commerce site evaluation system,whose Perspective start from consumer .This paper regards the quality of B2C e-commerce site as overall goal, and set product, price, service, Credibility as first indicators, at the same time, which estabishes 15 secondary indicators. Finally, this paper utilizes AHP to estabish the quantitative index system.
Keywords :
Web sites; electronic commerce; AHP; B2C e-commerce site evaluation system; quantitative index system; Communication channels; Customer satisfaction; Customer services; Indexes; Standards; Web sites; AHP; B to C website; e-commerce; website evaluation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9762-1
Type :
conf
DOI :
10.1109/CSSS.2011.5974611
Filename :
5974611
Link To Document :
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