Development of corporate social performance for family business in Chinese rural environment A perspective of community value

A new dimension of corporate social performance is explored for family business with community value of commitment, support, leadership and attachment in the rural environment. With the survey in Zhejiang province, the established model is tested and it concludes the community value of corporate social performance varies in accordance with the selected demographics of age, education, resident years and business years. It also suggests the corporate performance of business success, community image and community relation differs in accordance with the community value of corporate social performance.