The analysis of dynamic structure of Internet consumer culture

With the fast development of Internet and the deep permeation, Internet consumer culture and Internet consumption occur. Chinese Internet consumer culture has undergone fundamental change in less than 20 years, but the academic research of Internet consumer culture has lagged behind with reality. This research contributes itself into the construction the dynamic research structure of Internet consumer culture analysis, and it provides two typical forms for the development of Chinese Internet consumer culture. This article distinguishes the general and narrow Internet consumption, and defines the conception of Internet consumer culture. The researcher chooses the research paradigm of “society-culture”. Analytical dualism framework is the theory base, integrating the culture analysis theory and consumer culture theory and establishing the research structure of Internet consumer culture. The researcher takes the statistics as a basis, doing the causality of the subjects of Internet consumer on empirical levels from three aspects such as the structure, action pattern and experience of Internet consumer subjects, this article discourses the classified logic and productive logic to analysis the logic relations of Internet consumer culture. At last, the researcher integrates the logic relations of Internet consumer culture system with the causality of socio-culture system to display the dynamic structure of Chinese Internet consumer culture.