Title :
Study of Customer Lifetime Value Model Based on Survival-Analysis Methods
Author :
Chen, Yun ; Zhang, Huirong ; Zhu, Ping
Author_Institution :
Sch. of Public Econ. Adm., Shanghai Univ. of Finance & Econ., Shanghai, China
fDate :
March 31 2009-April 2 2009
Abstract :
Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
Keywords :
customer relationship management; customer lifetime value; marketing; retention rate; survival-analysis methods; Chromium; Companies; Computer science; Costs; Customer relationship management; Finance; Hazards; Life estimation; Profitability; Time measurement; CLV model; Customer Lifetime Value; survival analysis;
Conference_Titel :
Computer Science and Information Engineering, 2009 WRI World Congress on
Conference_Location :
Los Angeles, CA
Print_ISBN :
978-0-7695-3507-4
DOI :
10.1109/CSIE.2009.313
