DocumentCode
2625360
Title
Case study on B2C e-commerce of Chinese apparel industry
Author
Wei, Zhenxiang ; Zhou, Lijie
Author_Institution
Econ. & Manage. Inst., China Univ. of Pet. (East China), Qingdao, China
fYear
2011
fDate
27-29 June 2011
Firstpage
2141
Lastpage
2144
Abstract
This paper investigates on the characteristics of the online commerce of apparel industry and the crucial influencing factors in the online retailing apparel industry in China, followed by a case study on VANCL and relevant suggestions for the company to stay competitive.
Keywords
clothing industry; electronic commerce; retailing; B2C; Chinese apparel industry; VANCL; e-commerce; online commerce; online retailing; Clothing; Companies; Industries; Logistics; Marketing and sales; Chinese apparel industry; e-commerce; online retailing;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Service System (CSSS), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9762-1
Type
conf
DOI
10.1109/CSSS.2011.5974952
Filename
5974952
Link To Document