Title :
An Approach on Alliance for Online Game Industry
Author :
Wang, Chia-Nan ; Tsai, Jen-Han ; Teng, Hsi-Che
Author_Institution :
Dept. of Ind. Eng. & Manage., Nat. Kaohsiung Univ. of Appl. Sci., Kaohsiung
Abstract :
As the gradually competition market of online game, many companies are finding new opportunities in strategy alliance for enhance competition and profits and this has become an important topic in this industry. Based on data envelopment analysis (DEA) and heuristic technique, this study proposes a new approach with a verification technique to resolve the issues. The objective of this paper is to provide an effective approach to find the right strategic partner when an online corporation implementing strategic alliance, as well as the analysis of efficiency after alliance. Realistic data of 10 companies are collected from published stock market of China and Taiwan. Moreover, the proposed verification is used to adjust the final candidate results. This method can support top managers finding the best candidates of strategic alliance.
Keywords :
computer games; data envelopment analysis; leisure industry; data envelopment analysis; heuristic technique; online game industry; stock market; strategy alliance; Computer industry; Conference management; Corporate acquisitions; Data envelopment analysis; Engineering management; Game theory; Industrial control; Industrial engineering; Innovation management; Toy industry;
Conference_Titel :
Innovative Computing Information and Control, 2008. ICICIC '08. 3rd International Conference on
Conference_Location :
Dalian, Liaoning
Print_ISBN :
978-0-7695-3161-8
Electronic_ISBN :
978-0-7695-3161-8
DOI :
10.1109/ICICIC.2008.131
