DocumentCode
2633938
Title
Marketing Risk Evaluation of Supply Chain
Author
Zhang, Liwei ; Chen, Yan ; Chen, Fei
Author_Institution
Econ. & Manage. Coll., Dalian Maritime Univ., Dalian
fYear
2008
fDate
18-20 June 2008
Firstpage
142
Lastpage
142
Abstract
The supply chain enterprises are interdependent, and must work in coordination. Any problem that occurred in any link would influence the entire supply chain. Authors summarized the main marketing risk sources in the supply chain and constructed evaluation indicators. In the thesis, the risk causes in supply chain marketing are categorized as quantity causes and fuzzy causes, which are also analyzed and evaluated through AHP (analytical hierarchy process). Finally, authors comprehensively evaluate the whole work.
Keywords
decision making; fuzzy set theory; marketing; risk management; supply chain management; AHP; analytical hierarchy process; fuzzy set theory; marketing risk evaluation; supply chain enterprise; Costs; Economic indicators; Environmental management; Fluctuations; Marketing management; Risk analysis; Risk management; Supply chain management; Supply chains; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovative Computing Information and Control, 2008. ICICIC '08. 3rd International Conference on
Conference_Location
Dalian, Liaoning
Print_ISBN
978-0-7695-3161-8
Electronic_ISBN
978-0-7695-3161-8
Type
conf
DOI
10.1109/ICICIC.2008.346
Filename
4603331
Link To Document