A Customer Data Mining Model Based on Fuzzy BP Neural Network

In this paper, we adopt a new synergetic algorithm, and according to the size of user vector intersection to select the nearest neighbors´ collection, and use fuzzy BP neural network to forecast the score of user appraising to the option. The algorithm decreases sparseness of the nearest candidate data collect.ion and avoids the disadvantage of dimensionality reduction method. Living example simulation indicates: this method raises the forecast accuracy, and raises the selection quality of e-commerce Web Site selection system.