Research on the customer relationship management of real estate enterprise

Focusing on customer relationship management model of the real estate enterprise in China, this paper studies the e-commerce. The purpose of customer relationship management is to extend the management, and improve the competition capability of the enterprises. The paper discusses the foreground of the real estate enterprise and the course of developing the information technology. It analyzed the contents and essentiality of the customer relationship management. There are so many difficulties and risks in the course of customer relationship management implementation, so the paper finally established a new customer relationship management model and method of the real estate enterprise in China, which try to provide a basis for further study.