DocumentCode :
2639041
Title :
The relationship among propensity to trust, institution-based trust, perceived control, and trust in platform
Author :
Wu, Jieqian ; Wang, Zhen ; Huang, Lihua
Author_Institution :
Dept. of Manage. Inf. Syst., Fudan Univ., Shanghai, China
fYear :
2010
fDate :
16-17 Aug. 2010
Firstpage :
424
Lastpage :
428
Abstract :
Trust is important in online commerce because consumer do not have sufficient information to judge trustworthiness comparing to traditional face to face transaction. Knowing the nature and determinants of online trust has become an important goal both in academe and business sectors. Empirical studies on the antecedents of trust in online commerce abound. However, the results are far from univocal. This study contributes to this field literature by incorporate propensity to trust, institution-based trust, perceived control and trust in platform. Data was collected from 213 consumers through online survey. Results demonstrated that propensity to trust has positive effect on trust in platform through institution-based trust and perceived control orderly. Implications and future research direction are discussed.
Keywords :
electronic commerce; security of data; institution-based trust; online commerce; online trust; perceived control; platform trust; Business; Educational institutions; Equations; Face; Indexes; Load modeling; Mathematical model; Institution-based Trust; Online Trust; Perceived Control; Propensity to Trust; Trust in Platform;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Web Society (SWS), 2010 IEEE 2nd Symposium on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6356-5
Type :
conf
DOI :
10.1109/SWS.2010.5607414
Filename :
5607414
Link To Document :
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