Why do people blog? Exploration of motivations for blogging

Blogs have become an increasingly popular form of displaying online content for general Internet users. The reason why people create and maintain blogs should be concerned. This study has offered an investigation into the motivations of adult bloggers in China using questionnaires. The factor analysis results indicate that there were five motivations for blogging were: need for affection, expression of one´s thoughts, obtaining benefit, sharing knowledge and information, and communicating with others.