Using a PHM-based visual brand identity management system to manage deterioration of visual brand identities and prolong their life span

Visual brand identities often and rapidly deteriorate (degradation to failure) if not strenuously, time-consumingly and continuously managed/maintained. There are several reasons for this and in this paper we identify the various visual brand identity processes and components, and the culprits/pitfalls (failure causes) that typically lead to a visual brand identity getting off track. In this paper, we also propose a PHM-based visual brand identity management system (VBIMS) to avoid or reduce such deterioration.