Investigating Location-Based Services from a Business Model Perspective

New business models in the field of Location-Based Services (LBS) emerge as frequently as they perish. Even though the amount of existing literature addressing LBS is quite large, research attempts to approach LBS from a business model perspective are scarce. This study aims to close this gap by identifying components and characteristics of viable LBS business models from a German market perspective. The underlying research reveals seventeen core components of LBS Business Models through a qualitative approach. In addition to an improved scientific understanding of the mechanisms of LBS business models, this work equips practitioners with an LBS tailored business model framework.