ScoDA: Cooperative Content Adaptation Framework for Mobile Browsing

Mobile browsing habits are characteristically different from browsing on traditional devices. Mobile users often look for information snippets instead of complete web pages. Also, mobile devices are often constrained in terms of resource availability, such as battery, data plan limits and network bandwidth. Under such constraints, partial-loading of a web page, by loading the most relevant content snippets early, can satisfy the user and consume less resources. Mobile content adaptation middleware has traditionally focused on user factors, such as user feedbacks and user context. We believe that the content creator, with complete knowledge of the importance of each item in the web page, is well-suited to guide the adaptation process. Combining user choice, and ratings assigned by the content creator to different web page elements (items), enables delivering the most relevant items in an ordered manner in response to a page request. We present ScoDA, a cooperative content adaptation middleware framework, under resource constraints. We evaluate the effectiveness of page loading using ScoDA, on simulated complex web pages as well as real web pages.